Glenveagh are a forward thinking real-estate developer, they build high quality homes in places people want to live at affordable prices.
Salesforce, Next.js, SASS, Sanity CMS, Figma, Pardot, Headless CMS
Branding, Front-end, Web app, Design
Glenveagh approached us with a very clear initial mission in mind:
It was clear to us that we had a complex challenge ahead of us, one of design and user behaviour as much as technology.
We knew that the right solution for this problem would be a multi-disciplinary approach, bringing together the best elements of User Experience, UI Design, Technology and most importantly Project Management.
Understanding the customer journey and aligning it alongside business goals was our first big challenge, how do we drive "high quality leads" but also deliver a great brand experience?
Well we started by conducting multiple user interviews with customers from Glenveagh's target segment. We wanted to really understand their motivations, their expectations and their pain points. Running these sessions is quite task in itself and needs to be managed scientifically. By creating scripts and runbooks we ensure that all interviewees are provided the same experience, so to keep the output data coherent and relevant.
The design process resulting in a beautifully tailored and bespoke experience, defined with the customer's needs and the businesses key objectives at heart. It answers customer questions and empowers them by providing rich development and property scenes alongside content hubs that squarely address their issues.
The technical implementation focused a lot on the content management system. We felt that empowering the content creators was one of the best ways to ensure that what customers needed to know and what the business wanted to say could be brought together and kept relevant.
We chose SanityCMS a headless CMS that allows for: realtime previewing, bespoke page creating and custom content creation. We tailored the Sanity solution to Glenveagh's needs focusing on Developments, Properties, Articles and most importantly Pages.
We've seen a significant increase in organic sales and overall brand recognition since our major Digital Transformation. Mawla were the right partner to guide us through the brand and technical challenges to achieve our business goals.
Cameron McDonnell Head Of Marketing
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