If you’re a proud owner of a JAMstack website: congratulations. You’re already one step ahead of the competition. While they’re struggling with slow-loading and bloated websites, your supercharged machine gives visitors everything they need. And in SEO, UX is half the battle.
The other half... Well, that’s what we’re discussing today. We brought our Mawla team together to show you the top 5 best practices for JAMstack SEO.
Let’s dive in!
Google cares about one thing only: giving searchers valuable resources. So, to help you understand how an actual searcher experiences your site, Google came up with the Core Web Vitals:
The Core Web Vitals make up the core of the user experience. Unlike monolithic CMS, JAMstack uses SSG or ISR (static site generation or incremental static reload) and serves them via a Content Delivery Network. Your assets load quickly and correctly.
JAMstack was built to be fast, responsive, and practical, so you should have no trouble passing the first step on your SEO journey.
When you’re done, it’s time to optimise.
Stop thinking of organic traffic as a one-way trip:
Instead, think of it as a journey:
You need good content if you want to reduce your bounce rate and make searchers dwell on your site. But most importantly, you need a map that takes them through all the essential destinations.
You need an excellent website content structure.
Then, run through the journey yourself. Does it make sense? Are there clear pointers to other relevant pages?
Spell it out for the searchers so they become customers.
While you’re busy writing your awesome content for the human searchers, don’t forget to feed the bots! Their favourite treat is Schema markup, a form of structured data that spells out what your website is for them.
Again, be organised about implementing your Schema. Create a map of different types you’ll apply to specific page types on your website.
For example, you may have a recipe section where every post will be enriched by the recipe schema. On the other hand, all your pages may contain the review schema.
Typically, you can implement Schema to your JAMstack website by:
If you want to get started, use Google’s Structured Data Markup Helper.
One of the key reasons we love JAMstack is its ability to handle every feature we throw at it. But that’s not to mean we should turn our modern websites into Angelfire scrolling emoji wrecks.
Again, prioritise the user experience:
Always A/B test new functionalities and integrations. We often see new JAMstack website owners add live chats, pop-ups, banners, and other gimmicks to increase conversions (now that it doesn’t affect their loading time).
Unfortunately, these gimmicks also annoy visitors. Think of the human on the other side of the screen and remove it unless your customer wants to see it.
Launching a JAMstack website is the perfect opportunity to look at everything you and your competitors have been doing so far and loudly proclaim:
Then, do better.
Since your developers can create custom CMS modules for your marketing team, you can strengthen your existing content experience.
For example, your audience may respond well to tl;dr (takeaway) sections instead of big blocks of content. Similarly, you may find that a CTA section at the end of the article significantly improves your conversions.
Optimising your content delivery with a JAMstack website is an ongoing process. Make sure you stay on top of the changing searcher preferences. Then, ideate and deploy quickly because you can.
Build the foundations. Then, audit mercilessly.
There’s always something to optimise when it comes to search engines. Whether your page titles, Open Graph tags for social media sharing or ensuring your redirects are functioning correctly, you don’t want to miss a single thing.
Schedule regular audits or use an automated audit tool to ensure nothing is slipping through the cracks.
After all, your JAMstack website will maintain a fantastic user experience.
The best way to stay on top of things is using tools like SEMrush or Ahrefs. Their weekly and monthly site audit reports will keep your whole team accountable and keep you in the know.
It’s up to you to ensure you’ve done everything else to rise to the top of the SERPs.
Are you ready to launch a website that lasts? Mawla builds next-generation JAMstack websites with optimised performance, workflow automation, and beautiful delivery to increase your revenue. Get in touch with us.
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